July 07, 2023
|Our Bureau, New Delhi|
|Prakritii Cultivating Green ties up with bigger hotel chains around India who have now started considering eco-friendly and sustainability disposables as key ingredients to their success going forward. The ongoing pandemic has given leverage to the brand as hotels are now trusting branded eco-friendly disposables companies than common mom and pop stores.
The organic dinnerware company is currently working with hotel chains across their location such as Radisson, Hyatt, Taj Exotica, Taj Sats, Ginger Hotels, First Fiddle F&B Pvt Ltd, Social ( Impresario Entertainment & Hospitality Pvt Ltd), Imperfecto, Shangri-La and many more. With a Pan-India presence, the company is serving more than 50 hotel groups.
The pressure on hygiene and paranoia over the spread of the coronavirus is slowly leading to a reversal of the central government’s push to phase out single-use plastic. The dependence on disposables, such as Styrofoam plastic cutlery, cups, containers, carry bags, and garbage bags, and greater consumption of packaged drinking water as a safety measure to avoid contracting Covid-19. The hotel chains have taken the steps forward to eliminate plastic from their property and coming aggressively for Eco-friendly and biodegradable disposables.
There are some trends that the hospitality industry is following nowadays after Post Covid-19 is takeaways instead of Dine-in, started using disposable in dine-in too for hygiene and safety purpose and eliminated reusable dinnerware trend.
The company helps the hotel chains to reduce styrofoam plastic and developed more than 100 different designs which increased the utility of the plates. Now, it’s not just tableware but also used as a packaging tool by packaging houses and corporates who support their cause. The products are being used for packaging dry fruits, chocolates, vegetables, etc giving it an aesthetic look.
The company have been making waves with dinnerware made from Arecanut Sheaths (leaf extensions) naturally shed from Areca (Palm) trees and are widely acclaimed in countries like Germany, Sweden, France, USA, Canada, Australia, Eastern Europe countries and a few more to count.
The range of organic dinnerware company further tracks and measures their partners’ performance to make sure they move towards supporting eco-friendly disposables. To enhance the pace of innovation, they started working on the 5th generation plate machines to design their upcoming products.
Vaibhav Jaiswal, director and co-founder, Prakritii, said, “People have realised to live sustainably and the need to promote the eco-system but it all begins with implementation and execution of the choice. The idea is to consume what you need and leave for others. The hospitality chains are demanding innovative solutions to replace plastic. Therefore, they need to develop an internal culture of sustainability. The longevity of businesses today and in the future will depend largely on how human-centric and eco-friendly we can make them.”
Amardeep Bardan, co-founder, Prakritii, said, “Eco-friendly alternatives are important for the hospitality industry which are making responsible choices. Hotels are shifting to no-plastic disposables in today’s context.”
July 08, 2023
AV Prakritii International Pvt Ltd.
Head Office: 507, Patparganj Industrial Area, Delhi - 110092.
Manufacturing Unit #1: Opp APMC Yard, Bhadravati,, Shimoga, Karnataka.
Manufacturing Unit #2: 9/21C, RK Street, Irugur, Coimbatore, Tamil Nadu.